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Be Pushy and Keep Your Success GROWING
Mary developed
a new toy that stimulated a child’s creativity, encouraging them to learn new
skills as they have fun. She had some success selling her toy to small local
stores but decided that she wanted to sign a distribution deal for her new
product with a chain store. The large number of sales the order could produce
would help her lower her costs and attract the attention of other stores.
She asked for
help from her colleagues. They told her that there were two paths for her to
pursue; convince a toy agent who had the right contacts to represent her or get
an outstanding marketing proposal in front of the chain’s national buyer. She
attempted both paths but was unable to secure an order.
Rather than
become discouraged she decided to find a distinctive strategy to pursue. She
went to a toy store and got the name and contact information of the creators off
the back of the packages. Then she boldly became Pushy for a Moment and
contacted them.
Politeness
didn’t get her past the receptionist of the two creators she tried to contact.
Mary decided it was time to become Pushy For a Moment with the next person she
called. When the person answered the phone, Mary immediately explained her
intention behind creating the new toy and then asked for a few ideas on how to
attract the attention of a national buyer.
To her
surprise, the other person did not hang up. In fact, they replied that her
invention sounded interesting and they were pleased to speak to someone so
passionate about their product. They suggested that she go to individual stores
of the chain she was interested in and present her toy to the managers (another
Pushy for a Moment opportunity). If the managers liked it, then she could ask
them to send the toy and her contact information to their national buyer.
Inspired, Mary
presented her toy to five store managers in one day. They loved her invention
and forwarded it onto the national buyer. She had a large contract signed within
the month.
Mary sent a
thank you to her contact. But rather than just thanking them, she became Pushy
for a Moment and asked if they would recommend any other buyers she should
contact. To her surprise, the other inventor gave her a complete list of buyers
with their contact information. Mary was amazed how a little passion, clarity
and confidence had moved her forward so quickly.
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